Ethan Frajdenrajch had built something real. OKS — a B2B SaaS platform for customer activation — was a genuine product with a genuine market. The problem wasn't the product. It was everything around it.
There was no repeatable sales process. No structured outreach. And a growing pipeline of serious opportunities that the founder was navigating entirely alone, closing on instinct with no system behind it.
Nima GTM came in as Revenue Partner — not to advise, but to operate.
The situation
- No structured sales process — founder closing on instinct
- No systematic outreach to the right accounts
- High-value pipeline with no one to help navigate it
- Growing interest from premium brands but no commercial infrastructure to handle it
What we did
- Rebuilt the sales process and pitch architecture from the ground up
- Designed a structured outreach motion targeting premium and luxury retail brands
- Booked and managed meetings with tier-one brand prospects
- Stood alongside the founder in high-stakes deal navigation and closing moments
Outcomes
6-fig
Pipeline actively
in play
APM
Monaco
Deal closed with
luxury brand
Ongoing
Embedded Revenue
Partner engagement
"The engine is built. Now we're running it — together."
Nima GTM · OKS engagement